Godrej Ezee and Gul Panag join hands for ‘Ezee Hugs’, to highlight

winter-related hardships of underprivileged kids

Godrej Ezee and Gul Panag to jointly distribute over 4000 sweaters across North India

New Delhi, December 23, 2021: Liquid detergent brand Godrej Ezee and actress & entrepreneur

Gul Panag join hands to raise awareness of winter-related hardships faced by underprivileged

kids as part of Ezee Hugs. Currently in its 12th edition, Ezee Hugs is a social campaign that aims

to provide warmth to underprivileged children during harsh winters by distributing free sweaters.

To flag off the initiative, Gul Panag met the kids in New Delhi and distributed new sweaters

amongst them.

As per the India Meteorological Department (IMD), the human death in India due to cold waves

is much higher than due to heat waves between 1980-2018. There has been a 506% increase of

cold waves in India during 2010 to 2018. Thousands of underprivileged, school-going children

across the Northern belt, bear the harsh winters without the warmth of woolens. Due to lack of

woolen wear, the kids are also more prone to suffer from viral fever and cold. Godrej Ezee

wanted to build awareness about this winter-related hardships and alleviating them. Thus, it

started Ezee Hugs campaign. Over the years, Ezee Hugs has spread warmth by urging people to

donate their woolens for children through this social good campaign.

Given the need to bring attention of more people on winter-hardships of children, Gul Panag has

collaborated with Godrej Ezee this year. Known as an actress, entrepreneur, pilot, Gul is also a

true humanitarian, and has always stood for causes close to heart. She runs an NGO – the

Colonel Shamsher Singh Foundation, named after a grandfather, which works in the area of

education, and gender equality. Gul will use her platform to support the cause and spread

awareness amongst public. While Ezee Hugs urges people to donate sweaters themselves

amongst underprivileged kids, Ezee and Gul will jointly distribute more than 4000 sweaters

across North India.

Speaking on this initiative, Sunil Kataria, CEO - India & SAARC, Godrej Consumer

Products Limited (GCPL), “Godrej Ezee has always stood for warmth, comfort and care. Ezee

Hugs, a noble initiative by Ezee that began in 2011, has grown over the years with the support of

multiple stakeholders. This year, we are pleased to partner with Gul Panag who is known to take

up causes that matter. Her social and political activism has had her being recognized as one of

the most influential voices on social media and a youth icon. Our intent is to not just donate

sweaters but also bring attention of more people on this issue. We want to ensure that no

underprivileged child suffers due to lack of appropriate means to keep themselves warm.”

While speaking about her association with Ezee Hugs, Gul Panag, said, “For someone who has

lived in North India, winter-related hardships faced by underprivileged kids is something not

many talk about or even acknowledge. From health impact to school attendance, the impact of

cold weather on kids with no proper woolen wear is significant. Yet, there are fewer initiatives

or people talking about it. Ezee Hugs is one such initiative that has stood strong and made people

aware of this issue for over 10 years now. This is why I chose to partner with Godrej Ezee so that

we can reach out to more people and ensure no underprivileged kid has to be without woolens.

“I have fond memories of winter, cozying up and enjoying the cold with my friends and family. I

myself wear up to three layers of sweaters during this time of the year. At the same time, I

realize that this is a privilege that not many of us have. I’m honored to associate with Godrej

Ezee for such a thoughtful initiative. I would like to encourage people to donate as much as they

can and help the children”

About Godrej Consumer Products Ltd

Godrej Consumer Products is a part of the over 124-year-young Godrej Group. We are fortunate

to have a proud legacy built on the strong values of trust, integrity, and respect for others. As an

emerging market company, we have witnessed rapid growth and are pursuing our exciting and

innovative aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different

businesses. We rank among the largest Household Insecticide and Hair Care players in emerging

markets. In Household Insecticides, we are the leader in India, the second largest player in

Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care

needs of women of African descent, the number one player in Hair Colour in India and Sub-

Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps

in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative,

much-loved products, we remain a good company. Approximately 23 per cent of the promoter

holding in the Godrej Group is held in trusts that invest in the environment, health, and

education. We are also bringing together our passion and purpose to make a difference through

our Good & Green approach to build a more inclusive and greener India.

At the heart of it all, is our talented team. We take much pride in fostering an inspiring

workplace with an agile and high-performance culture. We are also deeply committed to

recognising and valuing diversity across our teams.