QISA forays into Sustainable Fashion

Qisa by Lavie will featureethical yet stylish series of handbags and slings for socially savvy buyers who believe inadding value to their purchase 

Mumbai, 16th June 2021: Lavie, a premium lifestyle brandlaunched in 2010, has established itself as one of India’s leading handbagbrands. In 2021, Lavie is all set to create new benchmarks in ethical &sustainable fashion with the launch of Qisa. Qisa is a ‘Digital First’brand and will be available on Flipkart starting 7 June.The brand focuses on having a distinctimage in the market, catering to the Gen Y & Gen Zwomen, an audience that is exposed toglobal trends &wants to make sustainable fashion choices. 

Qisa will featurean aesthetically designed catalogue of over 60 everyday handbags & slings.The collection will have a range of earthy colours, muted tones and light asfeather designs promoting sustainable fashion. Speaking on the launch, Mr. Ayush Tainwala, CEO Bagzone LifestylesPvt. Ltd. said, “Qisa is our commitment of developing ethical products while keepingend customers at the heart of our operations. With this range of handbags andslings, we are trying to bridge the gap between sustainability & affordablefashion. We are excited to partner with Flipkart as they have the desired reachand distribution that will help Qisa scale on to great heights”Speaking about the launchof Qisa on Flipkart, Nishit Garg, Vice President - Flipkart Fashion said, “Peopleare depending on e-commerce for many important needs and we are consistently workingwith the best brands to fulfil them. People’s tastes in fashion have evolvedover the past year as they become more conscious about their purchases andsustainable products are gaining popularity across the country. We are happy toaddress this growing need with the much-awaited launch of Qisa by Lavie”.

We are happy to bring the digital first brand, Qisa by Lavie on Flipkart. With a significant consumer shift towards e-commerce, Qisa’s designs will be made accessible to Gen Y &Gen Z women across the country. We believe in collaborating with the best in the industry and this partnership with a sustainable fashion brand will bring enormous value to the fashion-conscious customers who are also looking for the affordability factor. With deep integration with our partners, we continuously identify opportunities for them and help them connect with consumers across India through our onlinemarketplace, scale their online presence and aid in business growth.

Along side this, we aim to continuously strength then our partnerships and bridge the gap between customers in metros and tier-II+ towns.”Qisa is an amalgamation of fashion, sustainability, affordability and functionality.The bags are perfectly designed and are equal parts of minimal and chic. It is an absolute fit for college students& young professionals. Qisa products are available on www.flipkart.comPrice